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Sculpture in Motion

A teaser video for a kinetic sculptures art exhibition hosted by Hyundai Motor Company to promote its modern design philosophy. Exploring motion by harmonizing geometric fragments with sound to express their philosophy and historical growth with endless breath and movements.


DEC–2015.
Digital video. 00:01:11

Client:Hyundai Motor
Promotion video.  
Role :motion graphics artist - planning, motion graphics design





  • Inspiration- The life of a sculpture - called a car - is started by an inspired designer
    :inspiration-dot-line-surface-form-sculpture

  • The motions are recreated the movement of a kinetic installation, and represents the car designer's breathing eagerness.
    :The pieces of geometric graphics breathe in and begin to shift as their movements are amplified.
     
  • Constant movement, change, and the evolution of Hyundai Motors.
    : Geometric patterns constantly amplify and deform. It continuously changes, sustains, and connects.

  • Decades of designers' thinking and aspirations for cars come to a single thing:
    a sculpture called a car.
    :All the movements of the lines, dots, and surfaces morph into the shape of typography "Sculpture in Motion".