SK Global Chemicals "Automotive"
Interactive information archive, Exhibition content, UX|UI Design, Prototyping (2017, 2018)
Interactive information archive, Exhibition content, UX|UI Design, Prototyping (2017, 2018)
An interactive information archive designed for SK Global Chemicals, presented at the ChinaPlas 2017 plastics fair. The application provides insights into SK’s raw materials and advanced technology used in automotive manufacturing. It serves as an interactive information archive, organizing and displaying a large amount of detailed knowledge about car components and raw materials through an interactive medium. This emphasizes the collection and accessibility of information, especially when presented in a structured format for users to explore.
![]()
Visitors can interact with a media table to control a 3D car model, exploring its exterior, internal components, and raw materials in a layered, intuitive experience that encourages curiosity and deeper exploration. They can rotate the 3D model of the car by hand and touch different parts of the animated car to view information on raw materials used to make those parts of the car.
Visitors can interact with a media table to control a 3D car model, exploring its exterior, internal components, and raw materials in a layered, intuitive experience that encourages curiosity and deeper exploration. They can rotate the 3D model of the car by hand and touch different parts of the animated car to view information on raw materials used to make those parts of the car.
A sliding device with an integrated screen moves along a wall-mounted print of a car. As the screen glides over the printed image, sensors detect its position, triggering the display of an informative video corresponding to the specific car part
︎ Role
- Information architecture, Prototyping, UI/UX design, Compositing, Experience design, Interaction design.
- Supervisor/ Design Lead: Directed the end-to-end design process, overseeing concept development, execution, and ensuring alignment with both client's objectives and user needs.
- Consultant: Provided expertise in structuring information architecture workflows.
︎ Collaborators
- Sukjoo Hwang: Developer(Python)
- 3D animaiton studio: Designed 3D environment.
︎ Tools & Methods
Cinema 4D, Adobe After Effects, Adobe Photoshop, Python, Interactive touch screen table,
Information architecture.
︎ Exhibition|Recognitions
Chinaplas 2017, Guangzhou, China
Chinaplas 2018, Shanghai, China
︎ Clients
SK globa chemical
- Information architecture, Prototyping, UI/UX design, Compositing, Experience design, Interaction design.
- Supervisor/ Design Lead: Directed the end-to-end design process, overseeing concept development, execution, and ensuring alignment with both client's objectives and user needs.
- Consultant: Provided expertise in structuring information architecture workflows.
︎ Collaborators
- Sukjoo Hwang: Developer(Python)
- 3D animaiton studio: Designed 3D environment.
︎ Tools & Methods
Cinema 4D, Adobe After Effects, Adobe Photoshop, Python, Interactive touch screen table,
Information architecture.
︎ Exhibition|Recognitions
Chinaplas 2017, Guangzhou, China
Chinaplas 2018, Shanghai, China
︎ Clients
SK globa chemical