MOTION & INTERACTION DESIGNER
Coway, CES2017 — Water Map, Air Map, Sleep Map
Infographic-based Explainer Videos | Brand Pavilion | Exhibition Content
A series of three motion-infographic videos visualizing Coway’s innovations in air, sleep, and water quality. Based on data from 41 countries, the videos were showcased on immersive LED pillar structures at CES 2017, combining elegant data-driven storytelling with dynamic motion graphics to highlight Coway’s personalized care solutions and global vision.
Exhibition | Recognitions
CES 2017, Las Vegas, Nevada, USA
CES Innovation Awards, article 2017
Client: Coway
Role: Motion Designer & Director
Exhibition Design: Decoree
Role: Motion Designer & Director
- → Led end-to-end production
At CES, Coway unveiled its latest innovations in water purifiers, air purifiers, and mattresses—all designed to support personalized healthcare for consumers. The brand videos were created to convey how these products, combined with customized care services, provide meaningful value tailored to individual lifestyles. By visualizing how Coway collects and analyzes regional differences in water quality, air conditions, and personal sleep patterns, the videos effectively communicate the development process behind Coway’s personalized solutions.
DESIGN APPROACH
- Understanding the fast-paced and noisy environment of CES, the videos were designed to deliver an intuitive and emotional experience—without narration or on-screen text. Instead, clear, sensory-driven visuals created immediate emotional resonance.
- Sophisticated motion graphics for data-driven infographics played a key role in conveying complex information at a glance, effectively illustrating how Coway tailors its solutions to diverse individuals and regional conditions.
- These visual strategies ensured instant comprehension and engagement, even within the distraction-heavy exhibition setting.
- Understanding the fast-paced and noisy environment of CES, the videos were designed to deliver an intuitive and emotional experience—without narration or on-screen text. Instead, clear, sensory-driven visuals created immediate emotional resonance.
- Sophisticated motion graphics for data-driven infographics played a key role in conveying complex information at a glance, effectively illustrating how Coway tailors its solutions to diverse individuals and regional conditions.
- These visual strategies ensured instant comprehension and engagement, even within the distraction-heavy exhibition setting.
IDEATION & CONCEPTUALIZATION
VISUAL CONCEPT DEVELOPMENT
The visual design centered on A Simple Plain Circle, solid-colored, representing untainted, pure elements.
The simplicity of the circle reinforces the idea of essential particles, unclouded by complexity—clean, complete, and harmonious.
Sky Blue for water care
—echoing Coway’s foundational strength in water purification.
—invoking a sense of calm and night.
A simple plain circle was pitched as a symbol of both wholeness and the most basic form and centered on life’s essentials: air, water, and sleep. Inspired by Coway’s identity as a purifier of particles, the circle was developed as a core visual motif, representing purity, balance, and completeness. It became the structural base for all visual elements, reinforcing a feeling of clarity, freshness, and lightness.
The visual design centered on A Simple Plain Circle, solid-colored, representing untainted, pure elements.
The simplicity of the circle reinforces the idea of essential particles, unclouded by complexity—clean, complete, and harmonious.
Sky Blue for water care
—echoing Coway’s foundational strength in water purification.
Pastel Mint for air care
—reflecting freshness and an airy lightness.
Periwinkle Blue for sleep care
The overall visual tone was designed to feel clean, and refreshing, echoing Coway’s brand image of purifying everyday environments. With light-filled, bright images of people, the visuals aimed to evoke the feeling that Coway’s products and services make our lives lighter, cleaner, and more invigorated.
MOTION BRANDING
- The motion language was developed to feel light, fresh, and delicate—reflecting Coway’s promise of a cleaner, more breathable life.
- Data-driven visuals were animated with subtle, detailed motion graphics, crafted to feel elegant and seamless, featuring thin typography and breath-like movements.
- These stylistic choices ensured that the brand’s values—cleanliness, care, and innovation—were consistently conveyed on an emotional and sensory level.
- Data-driven visuals were animated with subtle, detailed motion graphics, crafted to feel elegant and seamless, featuring thin typography and breath-like movements.
- These stylistic choices ensured that the brand’s values—cleanliness, care, and innovation—were consistently conveyed on an emotional and sensory level.
INFOGRAPHIC DESIGN HIGHLIGHTS & STORYTELLING
The storyboard began with the simplest concept: zooming in on a single particle, symbolizing Coway’s deep attention to air and water at the most microscopic level.
From there, the journey unfolds—showing how data is analyzed, interpreted, and integrated into daily life to enhance our well-being. Circles scale infinitely in and out, transforming into countless particle-like forms, representing both the micro-level care Coway offers and the expansive impact it has on individuals.
This visual storytelling approach helps audiences intuitively understand what Coway delivers: a personalized, meaningful transformation in quality of life.
From there, the journey unfolds—showing how data is analyzed, interpreted, and integrated into daily life to enhance our well-being. Circles scale infinitely in and out, transforming into countless particle-like forms, representing both the micro-level care Coway offers and the expansive impact it has on individuals.
This visual storytelling approach helps audiences intuitively understand what Coway delivers: a personalized, meaningful transformation in quality of life.
WATER MAP
Start with a simple circle leading to the WATER MAP visualization. Examining detailed data of water droplet composition. Zooming out to reveal diverse water qualities from different countries around the world.
Visualizing regional variations in global water quality data. Mapping differences in water quality across regions. Delivering tailored solutions based on regional characteristics.
Watch the full WATER MAP video below
AIR MAPStart with a simple circle leading to the AIR MAP visualization. Examining detailed data in the air composition. Comparing air quality with and without air purifiers.
AIR MAP
Air quality variations by season
Air quality variations by time of day Control your home’s air quality and purifiers right from your phone.
Watch the full AIR MAP video below
SLEEP MAP
Start with a simple circle leading to the SP MAP visualization. Lorem Ipsum... Lorem Ipsum...
A significant percentage of people experience abnormal sleep patterns, emphasizing the urgent need for solutions to improve sleep quality. Categorizing sleep patterns and analyzing each pattern to emphasize that people belong to groups with unique abnormal sleep patterns. Delivering personalized sleep care solutions.
Watch the full SLEEP MAP video above
PRODUCTION TIMELINE
Before production, we spent six weeks in close collaboration with the client, holding 3–4 strategic meetings to explore the content, define the visual direction, and finalize the design based on the conceptual foundation laid during planning.
The six-week production phase followed a structured timeline:
- Week 2: First progress check-in and sharing of the initial look,
- Week 3: First full version presented for review,
- Week 4: Second version with revisions and refined data accuracy,
- Week 5: Third version after final feedback loop,
- Week 6: Final delivery, one week prior to the CES showcase.
This organized and iterative workflow ensured that the videos were visually compelling, on-message, and technically precise—ready to engage audiences on the global CES stage.
FINAL DELIVERABLES
WATER MAP AIR MAP
Final videos: WATER MAP, AIR MAP, SLEEP MAP, and Presantation video
IMPACT & OUTCOME
- Amid the fast-paced and noisy atmosphere of CES, Coway’s brand video—screened at the center of the booth—captured attention and increased dwell time by nearly 20x.
- With no narration or on-screen text, the video relied on emotionally resonant visuals and sophisticated data-driven motion graphics to intuitively communicate how Coway’s solutions adapt to diverse individuals and regions.
- The visual strategy enhanced engagement, built trust, and ultimately contributed to Coway receiving the CES Innovation Award.
Exhibition | Recognitions
CES 2017, Las Vegas, Nevada, USA
CES Innovation Awards, article 2017
CES 2017, Las Vegas, Nevada, USA
CES Innovation Awards, article 2017
Client: Coway
Media Type: Brand Film / Infographic Motion / Immersive Media Experience
Role:
Tools: After Effect, Illustrator
Exhibition Design: Decoree
Role:
- - Motion Designer & Director
- - Concept & Visial Storytelling
- - Team Management
- → Led end-to-end production
Tools: After Effect, Illustrator