HYUNGIN
MOTION & INTERACTION DESIGNER
MOTION      EXHIBITION      VR/XR & TECH ART  

ABOUT      RESUME  
Sculpture in Motion, Hyundai
Event Teaser Video
Client: Hyundai Motor company
Role: Motion Graphics Artist
  • → Led end-to-end production


A teaser video for a kinetic sculptures art exhibition hosted by Hyundai Motor Company to promote its modern design philosophy. Exploring motion by harmonizing geometric fragments with sound to express their philosophy and historical growth with endless breath and movements. 




IDEATION & VISUAL CONCEPT  DEVELOPMENT
Decades of designers' thinking and aspirations for cars come to a single thing: a sculpture called a car.
Starting from the logo, the ideation was developed around the concept:
The life of a sculpture – called a car – is started by an inspired designer.

The process draws a parallel between how a car is designed—starting from the designer’s inspiration to its final form—and a kinetic art piece gradually shaped by dot–line–form, becoming an animatic sculpture.





MOTION BRANDING
Kinetic, subtle motion, sense of minimal but sofisticated
The motions are recreated the movement of a kinetic installation, and represents the car designer's breathing eagerness. 
: The pieces of geometric graphics breathe in and begin to shift as their movements are amplified. 

All the movements of the lines, dots, and surfaces morph into the shape of typography "Sculpture in Motion".




STORYTELLING & TRANSLATION TO MOTION 
Starting with a dot—a symbol of the moment the inspiration comes to designers. It grows, expands, then bursts—reaching the peak of creative power.
Constant movement and change symbolize the evolution of Hyundai Motors: geometric patterns continuously amplify and deform, constantly changing, sustaining, and connecting.






Client: Hyundai Motor company
Media Type: Promotional Video

Role: Motion Graphics Artist
  • - Motion Designer & Director
  • - Concept & Visial Storytelling
  • → Led end-to-end production
Tools : After Effects