MOTION & INTERACTION DESIGNER
Station ID | Motion Graphics Design | On-set Production
Client:
Seoul Broadcasting System (SBS)
Role:
Seoul Broadcasting System (SBS)
Role:
- - Motion Designer & Director
- - Concept & Story
- - Broadcast Branding
- - Final Mastering
PRE-PRODUCTION
Conceptualization
A sentiment Station ID video created for Seoul Broadcasting Station, reflecting the network’s identity through motion graphics that reinforce its public broadcasting brand image via a symbolic 'Media Tree'—a visual metaphor for diversity, growth, and connection with the audience.
To align with the slogan "SBS, with me”, this project brings viewers into the symbolic Media Tree world by compositing people who represent the audience into a 3D environment—reinforcing a sense of connection between the brand and its audience.
Visual Concept
The overall tone and manner were set using a clean white 3D environment as the base, with SBS’s signature blue and orange hues incorporated as visual highlights.
Motion Branding
To evoke a dreamlike and hopeful atmosphere, we planned soft, organic animations of trees and flowers, paired with fluid, sweeping camera movements to create a sense of scale and wonder.
PRODUCTION
On-camera talents were filmed according to the storyboard and composited into a 3D environment. The final sequence was mastered in After Effects. Responsibilities encompassed storyboarding, working with the 3D designer, and mastering the compositing and final delivery. Client:
Seoul Broadcasting System (SBS)
Media Type:
Broadcast Media / Station ID / On-set production
Role:
Seoul Broadcasting System (SBS)
Media Type:
Broadcast Media / Station ID / On-set production
Role:
- - Motion Designer & Director
- - Concept & Story
- - Broadcast Branding
- - Final Mastering